Privacy Policy

At Aurora Baby, we are committed to protecting your personal information. We have published this privacy policy to ensure that you are fully aware of what personal information we collect from you, how we use it, who we share it with and what your rights are.

WHAT INFORMATION DO WE COLLECT ON OUR WEBSITE AND HOW DO WE USE IT?

When you visit our website (including our mobile version) we will collect personal information from you when you:

  • Browse our website;
  • Create an account with us;
  • Purchase vouchers or redeem vouchers;
  • Purchase products;
  • Enter any prize draws or competitions;
  • Complete surveys;
  • Comment on or review our products or services;
  • Sign up for news, offers, events and new product launches;
  • Contact us via the website

If you browse our website we will collect: personal information via cookies. See below for details of how we use cookies

If you create an account with us we will collect:your full name, your address, a contact telephone number and your email address. We will use this information to set up and administer your account, to keep details of your orders and to make sure the check-out process is more convenient for you.

If you purchase products we will collect: your full name, your address, a delivery address, a contact telephone number and your email address. We will use your personal information to administer your order (including but not limited to, dealing with any queries, issues, returns, payment or repairs relating to it) and deliver your products or make them available for collection.

If you enter any prize draws or competitions we will collect: your full name, your e-mail address and any other information which is requested on the entry form. We will use your personal information to enter you into and administer the prize draw or competition you have entered. This may include publishing your name and location on our winners list.

If you complete surveys we will collect: your full name, your e-mail address and the information you provide to score our services. The surveys are used by us for customer service scoring, store scoring and delivery distribution scoring.

If you comment on or review products or services: we will collect your full name, e-mail address, comments and any additional personal information that you enter in at the time of the review. We will use your review to improve our products and services and, with your permission, it will be published on our website and other social media outlets.

If you sign up (online) to receive news, offers, events and new product launches we will collect: your full name, e-mail address and any marketing preferences which you might have provided to us. We will use your personal information to send you information about these things. You can, of course, opt out of receiving these at any time and an option to unsubscribe will be given in each e-mail should you decide that you don’t want to receive these anymore. Some of our marketing will be done by profiling, which is where we tailor the information and offers we send to you. We will also review your response to ensure that the information and offers we are sending are relevant. For example, should you be particularly interested in our colour changing sleepsuits we may tailor the information we send to you to reflect this.

If you use our ‘Contact Us’ link via the website we will collect: your full name, contact number, your email address and full address including postcode together with details of the query or issue you have raised. We will use your personal information to access your account if you have one and to respond to you and to investigate, consider and deal with any issue or complaint you have raised. In order to ensure that you receive our best customer service, we will retain previous conversations which we have had with you.